As Design Director I oversaw the design of Westfield's core products, including Westfield.com, and related native apps for iOs and Android as well as Research & Development pilots. I drove continuity with existing brand standards that reach back 50 years. and oversaw the production of Interaction and visual pattern libraries that have ushered the legacy brand into the digital age. During my tenure Westfield Labs was recognized by FastCompany as one of the 50 Most Innovative Companies of 2015.
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