Hi, I'm Amir!
I'm a design leader who turns organizational ambiguity into direction. I specialize in the hard middle ground where strategy gets stuck, cross-functional alignment breaks down, and ambitious ideas stall before they ship. That's where I do my best work.
“I still love the craft. But my real job is building the conditions where bold ideas can actually happen.
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How I lead
I have made measurable impact bringing clarity through design. Teams don't get lost because they lack talent. They drift when the goal is fuzzy, the constraints keep shifting, and everyone is making decisions against a different version of the truth. My job is to cut through all that: creating shared understanding, aligning partners who see the world differently, inspiring innovative solutions, and building the kind of momentum that moves teams beyond the status quo.
That shows up differently depending on what the org needs. Sometimes it's a facilitated work-session that aligns stakeholders around a common goal or process. Sometimes it's a prototype that communicates more than any deck ever could. Sometimes it's shining a light on the customer data that reframes the entire problem. Whatever the solution, I come to it through collaboration. After leading designers, researchers, and content strategists across some of the largest companies in the world, I've learned that the most important design decisions aren't pixels. They're creating the conditions that enable teams to do great work.
Where I’ve worked
I've led design across industries and team scales, from building enterprise design systems at TIAA, to driving service design and innovation at Walmart and Microsoft, to reinventing financial services with clients like Chase through Frog, to shaping wayfinding systems at the World Trade Center. I've operated at every altitude, from leading organizations of 30 and managing managers, to being the only designer in the room. That range isn't accidental. It keeps my thinking flexible and my leadership grounded in what actually works in complex, real-world organizations.
What I’m exploring now
I'm deeply curious about how AI is reshaping the designer's role, not just as a productivity tool, but as a fundamental shift in how design teams operate and deliver value. I'm actively building AI-augmented workflows using tools like Cursor, Midjourney, and Claude, and thinking hard about what that means for how we hire, mentor, and structure design orgs going forward. As a teacher and coach, including as a professor at the Academy of Art in San Francisco, sharing what I learn isn't separate from how I lead. It's central to it.
